Who is Derek Sivers and Why is he Emailing Me?
August 16, 2010 1 CommentIf you’re like me, two weeks ago you got an email from Derek Sivers. Unlike most email I get from people I don’t know, I read it. Turns out he used to own CD Baby and has my contact info because I bought a CD from him three years ago. The email was telling me about several interesting projects he is working on to help musicians.
I filed the email and almost forgot about it until last week, when a friend of mine emailed me a document Sivers had written called How to Call Attention to Your Music. It was clear to me at that point that Derek Sivers knows more about marketing than I do, so I read his document. There is a lot of good information in it, so I am sharing it with you.
How to Call Attention to Your Music
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I am seconding this motion on behalf of Chicks with Guitars – When Derek owned CD Baby he spent a lot of time on the road and at conferences like Folk Alliance, talking to artists and really listening/understanding the challenge DIYers face. (He was also a touring musician at one point). He’s worth listening to/learning from/following.